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Translation is integral to selling goods and services abroad and is increasingly listed as a key factor to helping businesses expand. Here are some of the main reasons translation can have such a positive effect on growth:


1 – Attract New Customers


Consumers purchase first and foremost in their native language. Ensuring websites and marketing materials are professionally translated into key languages will dramatically increase a company’s ability to attract overseas customers. Companies who only have their websites in English are missing out on over 70% of internet users who search online in other languages.


TIP: Companies should consider their potential markets and choose suitable languages to be included on their website. The following languages are the most frequently used by internet users worldwide after English: Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German and French.



2 – Communicate More Effectively with Existing Customers


Communicating with existing customers in their native language avoids misunderstandings, improves customer satisfaction and helps increase customer retention and sales. In order to be competitive, multilingual customer care is an essential part of today’s business.

TIP: Having a feedback survey translated can be an inexpensive but highly effective method of communicating with international clients whilst emphasising their value.  


3 – Communicate More Efficiently with Suppliers


Professional translation ensures accurate and clear communication with suppliers, helping to avoid misunderstandings, aid negotiations and strengthen relationships. Misinterpretation of pricing or quantity can have major cost implications for a business.


TIP: Google Translate can be useful to get an idea of context for an email or letter received in a foreign language. Computer translation however is not accurate enough to provide a reliable translation and can often produce serious mistakes leading to a misrepresentation of the original text.


 4 – Communication with Employees


If a business is already international, there is a high chance it will have employees outside the UK. It is best practice to ensure any important HR documents or contracts are provided in the workers’ primary language, even if they have a good level of English. This will help to avoid potential misunderstandings and reinforces their value within the company. Inside the UK, many British businesses now rely heavily on foreign workers. Language barriers not only cause communication difficulties but can also hinder productivity and staff retention rates. Poor communication will not only affect the efficiency of a workforce but can also be detrimental to the safety of employees.


TIP: Multilingual health and safety notices are essential for companies with a diverse workforce.




Total Linguistics Ltd.

0114 213 4646